Meta’s Q2 earnings are out, and there are a few sections which are most related to advertisers…
Common Worth Per Advert
The common value per advert is up 10% worldwide 12 months over 12 months.
Chances are you’ll recall that advert prices had been dropping in 2022 and 23, however that development has reversed. Issues had been fairly flat in This autumn final 12 months earlier than being up 6% 12 months over 12 months in Q1.
We see related traits within the US and Canada.
In the meantime, Europe’s advert value will increase have been extra pronounced.
Common value per advert is lastly up 12 months over 12 months in Asia-Pacific (4%) — it was down 22% a 12 months in the past.
The prices proceed to climb in the remainder of the world, the place it’s now up 24% versus a 12 months in the past.
Advert Impressions Delivered
These will increase coincide with a flattening of advert impressions, which had been additionally up 10% 12 months over 12 months worldwide.
Pushed largely by new placements and Reels, advert impressions had been manner up in 2023. However these will increase have dropped each quarter since.
These traits look a lot the identical within the US and Canada and in Europe.
Advert Income
All of that is taking place whereas Meta’s advert income is up over 21% 12 months over 12 months. Regardless of a number of forces which have disrupted promoting the previous few years, Meta’s advert enterprise continues to thrive.
Have you ever seen a rise in CPMs or total advert prices?