This week, we’re speaking about AI for small companies. The PopUp Social Media Success Sequence is a particular seven-week podcast and Instagram Dwell collection hosted by Peg Fitzpatrick, creator of The Artwork of Small Enterprise Social Media: A Blueprint for Advertising Success. Every week, Peg is joined by a brand new visitor—business consultants and social media execs—sharing actionable ideas, methods, and insights designed to assist small companies elevate their social media recreation. From mastering AI to participating your group and leveraging platforms like Pinterest, this collection affords a recent perspective on the instruments and ways small companies can use to develop their on-line presence and join with their splendid viewers. Catch all of the episodes and be a part of the dialog on Instagram Dwell each Tuesday at 1 pm ET!
On this dialog, Peg Fitzpatrick and Kinsey Soderbergh (of Genuine AI and Really feel Good Social) discover integrating AI instruments in social media for small companies. They talk about many entrepreneurs’ hesitations relating to AI, the significance of sustaining authenticity, and sensible methods for utilizing AI to reinforce productiveness and engagement. Kinsey shares her journey from skepticism to embracing AI, emphasizing a human-first strategy to know-how. The dialogue consists of tips about content material creation, viewers engagement, and optimizing social media posts with AI, together with real-life success tales and rising tendencies within the AI panorama.
You possibly can watch the video, hearken to the podcast, or learn the transcript under!
KEY TAKEAWAYS:
- AI instruments can improve productiveness with out sacrificing authenticity.
- Beginning small with AI can ease the training curve.
- Understanding your hesitations about AI is essential for adoption.
- AI can streamline social media scheduling and content material creation.
- Utilizing AI for brainstorming can result in extra participating content material.
- Sustaining a human contact in AI-generated content material is important.
- AI will help optimize posts and enhance efficiency.
- Actual-life examples present the effectiveness of AI in enterprise.
- Rising AI tendencies can present new alternatives for engagement.
- AI needs to be considered as a collaborative device, not a substitute.
Chapters
00:00 Introduction to AI in Social Media
02:53 Understanding AI Instruments for Small Companies
06:03 Overcoming Hesitations with AI
09:08 Streamlining Social Media with AI
11:58 Creating Partaking Content material with AI
14:52 AI’s Position in Viewers Engagement
17:55 Optimizing Posts with AI
21:04 Actual-Life Examples of AI Success
23:52 Rising AI Tendencies
26:58 Getting Began with AI Instruments
You can too hear as a podcast!
Whether or not you’re a solo entrepreneur or a part of a small crew, The Artwork of Small Enterprise Social Media is your key to unlocking the complete potential of social media advertising. It’s not nearly being on-line; it’s about being on-line successfully. This ebook equips you with the talents to take part within the digital world and thrive in it, giving your enterprise a aggressive edge in in the present day’s market.
FULL TRANSCRIPT:
Right here’s a calmly edited model of the transcript:
Peg Fitzpatrick:
Hey, I’m Peg Fitzpatrick, welcome to the primary pop-up in my Small Enterprise Social Media Success collection. At present, we’re chatting with Kinsey Soderbergh, and I’m simply going to seize her actual fast.
Peg Fitzpatrick:
At present we’re speaking about AI. I’ve invited Kinsey to hitch us—she needs to be right here quickly. There we go! Hi there, Kinsey. I don’t have my headset on, so now I can’t hear. Are you able to hear me? Oh, I can hear you now. I simply unplugged it, so after all, that occurred.
, it’s a kind of issues that solely occurs when you’re reside. All the things was tremendous once I was speaking to myself. Anyway, welcome, Kinsey! Say hello to everybody within the feedback and tell us the place you are watching from. I’m in New Hampshire, and Kinsey’s in Colorado, so we’ve acquired some nice spots represented in the present day.
Kinsey, are you able to inform us somewhat about your self?
Kinsey Soderbergh:
Sure! Thanks for having me, Peg. That is going to be so enjoyable! I’m Kinsey, and I’ve been an entrepreneur for over 5 years and a podcast host for 4 years, operating Really feel Good Social, the place we assist solopreneurs present up on-line in a means that feels good, with out losing time or dropping authenticity. A couple of yr and a half in the past, I began exploring AI instruments. I’ll admit, once I first heard about AI, I used to be like a grumpy grandpa, shaking my fist at it, however I spotted it was right here to remain, so I acquired interested in find out how to make AI work for us with out dropping our genuine contact. That’s how my model, Genuine AI, was born. It’s all about utilizing AI to spice up productiveness with out sacrificing the human-first strategy.
Peg Fitzpatrick:
I really like that! So how would you outline the function of AI in social media in the present day, particularly for small enterprise house owners who may really feel overwhelmed by all of the instruments?
Kinsey Soderbergh:
There are positively two camps relating to AI: those that are hesitant and those that soar proper in. It’s straightforward to really feel overwhelmed, apprehensive that AI may take away the authenticity of your model and even change your job. I get it! However when you recover from that hurdle, you understand AI can really increase creativity and assist with time administration, all whereas maintaining your model intact. You simply have to start out small—one device, one job at a time—and slowly combine it into your current workflow. That means, you’re not overwhelmed or falling down the AI rabbit gap.
Peg Fitzpatrick:
That makes a lot sense. I at all times inform folks to concentrate on one device and get comfy with it earlier than shifting on to the following. You don’t must strive the whole lot all of sudden. Simply grasp one factor earlier than leaping to the following, proper?
Kinsey Soderbergh:
Precisely. Choose one device, like ChatGPT, and keep it up for some time. You don’t want subscription overload, both. There are such a lot of social media and AI instruments on the market, however you don’t want all of them. Discover what works, and get actually good at it.
Peg Fitzpatrick:
Precisely! Let’s take a ballot within the feedback—what number of of you’ve tried utilizing AI? Tell us what device you’ve used and which one is your favourite.
Kinsey Soderbergh:
For many who haven’t tried AI but, it’s actually about figuring out why you’re hesitant. Whether or not it’s concern of dropping authenticity or feeling overwhelmed, simply begin small. Establish what a part of your enterprise can profit from automation. Perhaps it’s writing captions, weblog posts, or present notes. For instance, I take advantage of AI for my weekly podcast present notes, and it’s an enormous time-saver. It’s like having a digital assistant that by no means will get drained!
Peg Fitzpatrick:
That’s so true. AI will help with consistency, and that’s key, particularly for one thing like a podcast the place you want to present up each week. What about social media scheduling? How can AI streamline that course of?
Kinsey Soderbergh:
For certain! My strategy to Instagram, for instance, is about making it as straightforward as potential whereas getting a very good return on funding. AI helps me batch-create Reels, captions, and hooks. I even use method prompts in ChatGPT to generate the type of content material I would like. It’s about maintaining issues easy, environment friendly, and on-brand. For small enterprise house owners, it’s all about utilizing AI to help your current workflow with out dropping your distinctive voice.
Peg Fitzpatrick:
Love that! It’s so vital to simplify issues. AI could make creating Reels simpler, however not everybody finds Reels straightforward, so that you’ve created an incredible system. You’ve actually streamlined the method.
Kinsey Soderbergh:
Thanks, Peg! I’m all about making issues less complicated, particularly for video content material. Utilizing AI to brainstorm hooks and captions has been a game-changer for me. You possibly can have ChatGPT generate a number of concepts, then tweak them to suit your model.
Peg Fitzpatrick:
Precisely! AI can actually assist with consistency. And one of many advantages is that it retains your content material on-brand since you’re inputting what your core content material is. Like, for instance, we’ve got somebody right here who runs a skincare enterprise. She might create a listing of six totally different sorts of posts—perhaps some instructional ones, some product highlights, or showcasing providers. You don’t must recreate the wheel each time.
Kinsey Soderbergh:
Precisely! You possibly can create a handful of core content material concepts and simply remix them in numerous methods. For instance, you probably have three core content material themes on your model, AI will help you brainstorm other ways to speak about these issues. You possibly can even ask AI to give you seasonal or enjoyable concepts to maintain it recent, like one thing that ties into autumn tendencies.
Peg Fitzpatrick:
Sure, and don’t overlook trending music for Reels! You possibly can create your content material after which layer within the tendencies, like utilizing common music on Instagram to spice up visibility. That’s how I hit a number of the trending subjects.
Kinsey Soderbergh:
Precisely! I batch my Reels and save them in drafts, then originally of every week, I select trending music or audio that matches. AI helps me keep forward by giving me hooks and captions, and I simply add within the trending audio. Generally I even use CapCut if I desire a meme-like vibe. It’s tremendous useful.
Peg Fitzpatrick:
CapCut is nice! However yeah, the AI-generated captions and hooks make it a lot simpler to maintain content material flowing. Let’s swap gears a bit. How do you see AI altering the way in which we interact with our audiences on social media?
Kinsey Soderbergh:
That’s precisely why I began Genuine AI. AI will help you release time, however I at all times stress the significance of maintaining a human-first strategy. There must be a human contact at each step. The extra you interact authentically together with your viewers, the higher. AI ought to help that, not change it. It’s straightforward to inform when a publish is just too robotic or copy-pasted from an AI generator, and that’s why it is vital to filter the whole lot by your model’s voice.
Peg Fitzpatrick:
Completely! That’s one thing I’ve at all times taught—if you’re participating together with your viewers, particularly in feedback, don’t sound robotic. It’s okay to depart considerate, longer feedback relatively than only a fast emoji. AI will help automate some processes, but it surely’s as much as you to make sure it feels like you.
Kinsey Soderbergh:
Precisely! Like if you’re utilizing ManyChat or automated responses, you need to differ the feedback and personalize them to ensure it sounds human. And at all times return to examine and have interaction immediately with folks, too. It’s about making a steadiness between automation and private interplay.
Peg Fitzpatrick:
Sure, even the perfect methods can mess up, so it’s vital to watch issues and add that non-public contact. AI instruments are nice, however don’t depend on them 100%. You continue to must keep watch over issues and ensure the whole lot’s working as deliberate.
Kinsey Soderbergh:
Completely. I take advantage of ManyChat, and I customise the responses to ensure they match my voice. I additionally examine the workflows to make sure they really feel nurturing and never too robotic. That’s why it’s vital to discover a steadiness—use AI to avoid wasting time however at all times preserve the engagement human.
Peg Fitzpatrick:
Sure, and for individuals who don’t use ManyChat, simply telling folks to remark with out automating will be tough. Should you inform folks to remark and also you don’t reply shortly, it might probably depart a nasty impression. I’ve seen folks reply 30 days later, and by that time, it’s too late.
Kinsey Soderbergh:
Oh, for certain. Should you’re going to manually reply to feedback, you actually need to remain on high of it. It’s tremendous to do it manually, however you need to be prepared to have interaction instantly.
Peg Fitzpatrick:
Precisely! And by the way in which, howdy to everybody who’s simply joined! We’ve acquired some wonderful folks watching in the present day. So, Kinsey, do you suppose AI will help enhance the efficiency of posts—like with hashtags, for instance?
Kinsey Soderbergh:
Sure, positively! However relating to hashtags, the recommendation will be outdated. I’ve seen folks say hashtags don’t work anymore, however I’ve had posts acquire traction from them not too long ago. Should you’re going to make use of them, I’d suggest sticking to a few actually particular ones that you simply’ve researched. And don’t simply use AI to generate hashtags with out checking them—AI tends to counsel overly generic ones which might be overused, like #gratitude.
Peg Fitzpatrick:
Proper, AI isn’t at all times excellent with hashtags. It’s vital to make use of essential considering and double-check the ideas. Generally it’s higher to analysis and rotate a couple of stable hashtags particular to your model.
Kinsey Soderbergh:
Precisely. AI instruments are there to help, however they don’t at all times get the whole lot proper. You need to use them to generate concepts, however at all times filter them by your personal experience. I really like utilizing AI to assist with the small particulars, however I at all times inform it precisely what I would like—like particular calls to motion or ideas. It’s about utilizing AI to help your course of, not do all of it for you.
Peg Fitzpatrick:
So true. AI can positively make content material higher, but it surely’s not going to do the whole lot for you. For somebody who’s model new to AI, what’s the simplest device they’ll begin utilizing in the present day?
Kinsey Soderbergh:
I’d suggest beginning with ChatGPT. It’s really easy to make use of! It’s like having a dialog with a bot, type of just like the previous AOL Messenger days. You can begin by simply introducing your self and asking, “How will you assist me?” From there, it’ll offer you concepts based mostly on your enterprise and desires.
Peg Fitzpatrick:
Sure, that’s an incredible strategy! The extra you inform ChatGPT about your self, the higher it might probably assist you. It’s a dialog—so the extra detailed you might be, the extra tailor-made the responses might be. You possibly can even use the voice characteristic now. Do you employ voice instructions in your cellphone?
Kinsey Soderbergh:
I haven’t tried it but, however I do know it’s tremendous useful for individuals who want speaking over typing. It might positively seize your tone and magnificence higher that means.
Peg Fitzpatrick:
Yeah, I’ve tried it on my cellphone, and it’s enjoyable, however my canines go loopy when it begins speaking again to me! Each time the AI responds, they suppose somebody’s within the room.
Kinsey Soderbergh:
That’s hilarious! Yeah, voice instructions will be a good way to work together with AI, particularly in the event you’re a talker.
Peg Fitzpatrick:
So let’s open it up for questions! What do you all wish to know? Drop your questions within the feedback, and we’ll dive in.
Peg Fitzpatrick:
Whereas we’re ready for questions to come back in, let’s speak about how AI will help people who find themselves simply beginning out in the present day. For instance, we’ve got Sandra right here who desires to create Instagram story concepts for her magnificence model. What would you counsel she strive first?
Kinsey Soderbergh:
Nice query! Sandra, one of the simplest ways to get began is to think about AI like a human intern. Should you employed somebody new and informed them, “Write me a social media caption,” with out explaining something about your model, technique, or viewers, they’d be misplaced. AI works the identical means—it wants some context to provide the finest outcomes.
So, Sandra, the very first thing I’d counsel is to open ChatGPT and introduce your self: “Hello, my identify is Sandra. I run a magnificence model. That is what my Instagram is about.” Give it some details about your enterprise, after which ask it that will help you brainstorm Instagram story concepts. You possibly can trip with it—inform it what you want or don’t like, and modify the concepts till they suit your model.
Peg Fitzpatrick:
Sure! That’s such a easy option to get began. And keep in mind, you will be informal in the way you speak to ChatGPT. Even in the event you’re unsure find out how to phrase one thing, it should nonetheless perceive. You possibly can say issues like, “I’m searching for softer, much less salesy concepts,” and it’ll modify. Plus, it by no means judges your spelling or grammar, which is at all times a win!
Kinsey Soderbergh:
Precisely! It’s actually forgiving and nice for brainstorming. You don’t have to fret about being excellent together with your prompts—it should determine it out. And in the event you don’t like the primary set of concepts, you possibly can at all times ask it to strive once more or tweak issues.
Peg Fitzpatrick:
Proper, it’s all about having a dialog and refining the concepts. Sandra, I feel you’re going to like the way it helps you give you content material. Oh, we’ve acquired a query right here—somebody desires to know if any AI instruments can analyze web site or YouTube content material.
Kinsey Soderbergh:
Sure! ChatGPT can analyze web site content material. You possibly can drop an online hyperlink into the chat, and it’ll learn by it and offer you an evaluation. It’s nice for that. As for YouTube, it might probably analyze the transcript of movies, however you’d want to repeat the transcript into ChatGPT for that. Should you’re searching for video evaluation, I’d suggest utilizing Descript—it might probably analyze video content material rather well and pull transcripts for you.
Peg Fitzpatrick:
That’s tremendous useful! So if somebody’s making an attempt to repurpose video content material or write weblog posts from a video, they might use Descript to get the transcript after which use ChatGPT to create totally different content material from that. Superior! One other query—what are some AI tendencies you’re enthusiastic about proper now?
Kinsey Soderbergh:
There are at all times new options popping up with AI, however one I’m loving proper now could be ChatGPT’s Canvas characteristic. It’s type of like a Google Doc constructed into ChatGPT, the place you possibly can edit textual content immediately inside the chat. You possibly can spotlight a sentence and ask it to rephrase or change the tone. It’s tremendous useful for writing initiatives as a result of it retains the whole lot in a single place.
Peg Fitzpatrick:
I noticed that! It’s mainly like a clean canvas the place you possibly can write and make edits multi functional spot. I adore it. I additionally wish to be well mannered with my AI—like, I at all times say “please” and “thanks” simply in case the robots keep in mind that once they take over, ha!
Kinsey Soderbergh:
Identical! I attempt to be tremendous pleasant with my AI too. It’s humorous, however I really feel prefer it learns from the way you work together with it. The extra well mannered and clear I’m, the higher it responds. It begins choosing up in your tone, which is wild.
Peg Fitzpatrick:
That’s so true. My husband will get so pissed off together with his tech typically and can yell at Siri, and she or he really responds with, “Excuse me, that harm my emotions.” It’s hilarious, but in addition, a reminder to be good to your AI!
Kinsey Soderbergh:
That’s wonderful! Yeah, interacting with AI is like having a dialog with an assistant—it’s all about the way you deal with it.
Peg Fitzpatrick:
Okay, it appears like we’ve acquired one other query coming in. What are some real-life examples of small companies utilizing AI to spice up their social media presence?
Kinsey Soderbergh:
One in all my favourite examples is an city backyard coach in Detroit who’s a part of my AI Reels Membership. She’s been utilizing our AI Reels prompts to point out up persistently on social media. She posts Reels each week, showcasing behind-the-scenes content material from her purchasers’ gardens. AI helps her keep constant, which is vital for small companies.
For my very own social media purchasers, I take advantage of AI to repurpose content material on a regular basis. For instance, in the event that they do a talking-head video sharing ideas, I’ll seize the transcript, throw it into ChatGPT, and switch it into weblog posts, Pinterest Pins, Reels, and carousels. It’s all about repurposing content material whereas maintaining it genuine to the shopper’s voice.
Peg Fitzpatrick:
That’s such a good way to get extra mileage out of your content material! I really like how you employ AI to create so many several types of posts from one video. It’s an enormous time-saver.
Kinsey Soderbergh:
Precisely! And it’s nonetheless based mostly on the shopper’s authentic phrases and concepts, so it stays genuine. AI simply helps velocity up the method.
Peg Fitzpatrick):
For certain! Okay, so are there any AI tendencies we needs to be watching out for? Something you’re enthusiastic about that’s coming quickly?
Kinsey Soderbergh:
One factor that’s cool is the ChatGPT Canvas characteristic, like I discussed earlier. It’s going to be actually useful for writers and creators who wish to edit and create content material multi functional place. One other pattern I’m watching is how AI is evolving to combine much more seamlessly with video and social media platforms. It’s changing into simpler to create multimedia content material with AI instruments.
Peg Fitzpatrick:
That’s so thrilling! I can’t wait to see the way it retains evolving. Okay, we’ve acquired one final query—the place can folks discover you, Kinsey, and study extra about what you do?
Kinsey Soderbergh:
You’ll find me on my web site, DIYwith.ai, and on Instagram at Genuine AI for Entrepreneurs. I even have the Genuine AI for Entrepreneurs Podcast, which is ideal in the event you love listening to podcasts.
Peg Fitzpatrick :
Superior! This has been such a enjoyable chat, Kinsey. Thanks a lot for becoming a member of me in the present day!
Kinsey Soderbergh :
Thanks, Peg! This was a blast. I beloved each minute of it!
Peg Fitzpatrick :
Me too! And for everybody watching, we’re doing this reside present each Tuesday at 1:00 PM ET, so I hope to see you again right here subsequent week. Thanks once more, Kinsey, and due to everybody who tuned in. Have an incredible day!
