This can be a major purpose for advert rejections: Private attributes.
Right here’s what you have to know…
When This Issues
Your advert can not “assert or indicate the private attributes of the viewer of an advert, resembling their race or age.”
Right here’s an inventory of prohibited private attributes…
- Race
- Ethnicity
- Colour
- Nationwide origin
- Faith
- Age
- Intercourse
- Sexual orientation
- Gender id
- Household standing
- Incapacity
- Medical or genetic situation
- Bodily or psychological well being (together with medical situations)
- Weak monetary standing
- Voting standing
- Membership in a commerce union
- Felony report
- Title
Examples
Right here’s an instance that Meta provides associated to disabilities…
The issue isn’t mentioning or referring to any of those attributes in your advert. The issue is asserting or implying that the private attributes of the viewer of your advert. That’s the place it will get creepy (consider when an advert calls you by your identify), and nobody needs that.
Right here’s one other instance. You’ll be able to promote what you are promoting that helps folks get out of debt, however you possibly can’t have copy that claims “We can assist you lastly get out of debt.” It implies that the particular person viewing the advert is having monetary troubles.
As an alternative, your copy can cowl your companies and the way you’re in a position to assist folks, however you possibly can’t indicate that that the particular person viewing the advert is in bother.
That is additionally the place phrases like “you” and “your” may be problematic. These phrases can be utilized in your copy usually, however as soon as they’re utilized in relation to a private attribute, it turns into an issue.
