Assist me undestand…
You created three advert units, every one concentrating on a unique group of pursuits and behaviors. Your efficiency purpose is to optimize for conversions.
Why are you doing it this fashion?
The Drawback
When optimizing for conversions, Benefit Detailed Concentrating on is routinely on. The pursuits and behaviors are simply a place to begin. The viewers is expanded.
What share of your eventual impressions shall be associated to the pursuits and behaviors you present? Meta gives little or no perception, but it surely’s probably that the expanded viewers is handled the identical.
Contribution of Randomness
The response from advertisers who do that is usually that they see a profit as a result of one advert set will outperform the others. However, these outcomes might not imply what you suppose they do.
Sure, you’re going to get completely different outcomes from all three advert units. You’ll assume that it’s due to the concentrating on variations. Extra probably, the variations in efficiency are random and are unaffected by your concentrating on.
Right here’s an instance of one thing you’ll want to contemplate. I ran a check the place I created three similar advert units. It led to a variation in efficiency of 25% from one advert set to a different.
Are you seeing a variation in efficiency of 25% or much less when creating these a number of advert units?
What to Do As a substitute
You’re probably losing time and power by utilizing this method. And because you’re breaking apart your price range, it’s an inefficiency. You might consolidate your price range, however as an alternative you’re probably making your outcomes worse.
It doesn’t imply that you’ll want to use Benefit+ Viewers. You might go together with one advert set utilizing the identical method with unique audiences and detailed concentrating on. However, consolidate your price range for the one advert set.
There are all the time exceptions, however they’re uncommon. When doubtful, simplify your method.
