Patrick Mushatsi-Kareba, Sony Music‘s CEO in Germany, Switzerland, and Austria (GSA), is departing the corporate on the finish of August.
Sony Music introduced the exec’s departure in the present day (August 19).
Mushatsi-Kareba will likely be changed by Christoph Behm, who has been promoted to CEO of Sony Music GSA, efficient September 1, 2024.
Reporting to Daniel Lieberberg, President, Sony Music Continental Europe and Africa, Christoph Behm will proceed to be primarily based in Berlin and can now oversee the GSA area’s technique and operations.
A 13-year veteran of Sony Music GSA, Behm most lately held the position of Senior Vice President of the Industrial Division for the GSA firm the place, in accordance with SME, he has “run a big staff, together with the profitable Household Leisure enterprise”.
Sony Music says that over the previous two years, his accountability has elevated to handle the corporate’s Catalog division alongside his oversight of the gross sales and streaming groups.
Behm started his profession with Sony Music in 2011 as a digital gross sales supervisor. He labored with the corporate’s artists and catalog to market their music throughout numerous digital service suppliers (DSP).
As the corporate’s first key account supervisor for Spotify, he rose to turn into Head of Streaming for the GSA area in 2016.
Mushatsi-Kareba joined Sony Music from Common Music Germany the place he had been Common Supervisor of Advertising and marketing & Digital since 2016.
“Christoph’s deep understanding of our DSP companions and creativity as a pacesetter for practically 10 years will serve him effectively in his new position as we at all times work to adapt for the longer term.”
Daniel Lieberberg, Sony Music Continental Europe and Africa
Commenting on Behm’s promotion, Lieberberg mentioned: “Christoph has performed an vital position constructing and increasing our enterprise throughout this area in the course of the streaming period.
“He has labored intently with our artists to convey their music to new followers in progressive methods and has embraced steady business change to create alternative regardless of quickly shifting paradigms and enterprise fashions.
“Christoph’s deep understanding of our DSP companions and creativity as a pacesetter for practically 10 years will serve him effectively in his new position as we at all times work to adapt for the longer term.”
“It fills me with delight to now lead the corporate that I’ve served in numerous roles for thus a few years.”
Christoph Behm
Behm added: “It fills me with delight to now lead the corporate that I’ve served in numerous roles for thus a few years.
“I can’t wait to get began with the superb staff at Sony Music GSA and produce out the most effective for our artists on daily basis. We’re at one other thrilling time for our business, and I look ahead with nice confidence to this subsequent chapter for Sony Music GSA.”Music Enterprise Worldwide
