When Kat and Mike Stickler divorced, their greatest problem was dividing a shared TikTok account with hundreds of thousands of followers that generated important revenue, they usually aren’t alone, studies the WSJ. A rising variety of {couples} — and divorce attorneys — are grappling with find out how to assess the worth of social media accounts when a pair splits up, in addition to who retains what.
In her case, Kat Stickler received management of the couple’s TikTok account and her rising viewers helped her purchase a brand new condominium; as for her husband, he obtained a shrinking YouTube account. He reportedly shifted to a gross sales profession.
It could sound humorous but it surely’s no joke, dividing these property, in addition to establishing the potential for future development, provided that social media platforms can provide significant monetary alternatives.
“My social media is my résumé,” stated influencer Vivian Tu to the WSJ. Tu, who posts about monetary literacy, clearly takes the subject to coronary heart. Earlier than getting hitched in June, she wrote up a prenup that lists her social-media accounts.
