In information that may influence… properly, only a few individuals in all honesty, TikTok has introduced that it’s shutting down its separate “TikTok Music” streaming app, after varied operational challenges and restricted person curiosity.
TikTok Music was initially launched in India in late 2019, beneath its authentic identify “Resso”, which aligned with TikTok’s personal meteoric rise within the nation. And whereas TikTok was banned in India in 2020, someway, Resso averted the identical restriction.
But, even so, Indian customers didn’t present quite a lot of curiosity in TikTok’s personal streaming supplier. And when the app was ultimately banned by Indian authorities earlier this 12 months, it was just about already on the outs as a viable various within the area.
TikTok renamed Resso to “TikTok Music” final 12 months (which can have led to its ban in India), and re-launched it in Brazil and Indonesia. It additionally expanded entry to chose customers in Australia, Mexico, and Singapore as a part of a closed beta check.
However music licensing disputes and failure to realize traction towards incumbents will now see TikTok re-align its method round its major app as a substitute.
As per TikTok:
“We can be closing TikTok Music on the finish of November with a purpose to concentrate on our aim of furthering TikTok’s function in driving even larger music listening and worth on music streaming providers, for the good thing about artists, songwriters and the business.”
The TikTok Music web site now has a message advising customers of its pending closure:
“We’re sorry to tell you that TikTok Music can be closing on November 28, 2024. After this date, entry to TikTok Music, together with login, subscriptions, and all different functionalities, will not be obtainable.”
Customers can switch their playlists from the app (up until October twenty eighth), whereas customers may also request refunds from the service (up until November twenty eighth). TikTok will delete all person account data after that remaining date.
As famous, it’s not a giant shift within the broader social media or music panorama, as TikTok Music by no means actually gained traction instead streaming supplier.
The thought was that TikTok would have the ability to solidify its connection to the music business, by not solely appearing as a key promotional platform for artists, but in addition a direct supplier of their work. TikTok’s father or mother firm ByteDance has tried the identical method in China, with one other separate streaming app, however Douyin, like TikTok, stays its major focus, and major driver of curiosity.
Actually, it was all the time of venture in taking over the established gamers within the house, and I doubt TikTok is overly stunned that it didn’t work. Nevertheless it gave it a shot, and whereas it hasn’t enabled it to develop its empire, it’ll seemingly assist to enhance TikTok’s personal music method.
