When do you have to use Benefit Marketing campaign Funds? Let’s simply name it CBO as a result of that’s how everyone knows it.
CBO is Largely Useless
CBO is usually useless. The best way we as soon as used it’s not often related now. Again within the day, we’d create a number of advert units for various focusing on. CBO would distribute your funds optimally between these advert units.
However this strategy makes little sense now, particularly while you optimize for conversions. There’s no purpose to create separate advert units for detailed focusing on or lookalike audiences. Due to growth, your advertisements are in all probability going to succeed in the identical folks both means.
However there’s one scenario the place CBO is sensible…
When It Makes Sense
Assume that you’ve got a number of merchandise or lead magnets that you just need to promote. You could possibly technically put advertisements for each into the identical advert set. However, Meta could decide one, and also you don’t need that.
As a substitute, create advert units for every product in the identical marketing campaign. Activate CBO. Each will ship, however your funds might be distributed optimally to get you essentially the most outcomes. Not even spend, however optimum.
Within the case of placing advertisements for various merchandise in the identical advert set, you may have little management over whether or not each get visibility. With CBO, supply must be fairly comparable. If obligatory, you may also set an advert set spend minimal to have extra management.
Do you utilize CBO on this means?
