Flip off feedback on adverts?
Meta’s made a number of bulletins about new options throughout Promoting Week 2024. That is certainly one of them.
The place to Discover It
On the backside of your advert set, beneath Placements, click on See Extra Choices.
You probably have this replace, it is going to seem beneath Stock Filter.
New: Management feedback in your adverts. Now you’ll be able to flip off feedback for all Fb and Instagram feed adverts in an advert set.
You’ll have two choices:
Meta says that Remark Controls are at present accessible to a restricted variety of companies, they usually’ll check and iterate earlier than rolling it out extra broadly.
Ought to You Use This?
You in all probability don’t have this but, however do you have to use it while you do?
On the floor, it sounds superior. It’s a function that’s been requested repeatedly through the years. You not must cope with trolls and spam feedback. No extra replying, hiding, reporting, and deleting.
However, Meta makes use of feedback as a sign for advert high quality. Engagement drives virality. Turning feedback off will seemingly drive up prices.
Whereas this can make sense in a small minority of conditions, use it as a final resort. The hazard is that advertisers will flip off feedback out of laziness. Don’t let that be you.
Do you have got this? Will you employ it?
