The Messaging Occasions API goes away.
What does it imply? What do you have to do? Let’s examine…
The Announcement
In Meta’s newest Graph and Advertising API announcement, there was the next underneath deprecations.
You’ll find the announcement right here.
In it, Meta says that the Messaging Occasions API shall be deprecated in September 2025. In case you are passing conversion occasions to Meta from Messenger conversations, this is applicable to you.
Offline Occasions
That is in keeping with what we’re additionally seeing with the Offline Occasions API, which is anticipated to be deprecated in Could of 2025.
The primary takeaway right here is that you simply’ll nonetheless be capable of ship Messaging and Offline occasions. However as an alternative of getting three totally different APIs, we’ll have to ship all occasions by way of the primary Conversions API.
It makes loads of sense. However if you happen to’re utilizing these secondary APIs, you’ll have to make adjustments sooner moderately than later. In any other case, there’ll come a day when your occasions cease sending.
Are you passing occasions utilizing the Messaging Occasions API?
