Must you use the identical pixel on a number of web sites? This query got here up in my personal neighborhood, so let’s tackle it.
The quick reply is “it relies upon.” Generally, sure. Different occasions, no. Let’s take into account some eventualities.
One Pixel Per Enterprise (Normally)
When you’ve got a number of shoppers, every shopper ought to have their very own pixel. Don’t use your company pixel. Your shoppers will want that pixel as soon as they discover a new company. And sure, that day will finally come.
Typically, meaning one pixel per shopper. However, what if a single enterprise has a number of domains and subdomains?
If the web sites are all for a similar model, similar class of enterprise, and similar pool of shoppers, use the identical pixel. A enterprise may technically have a number of web sites which are all straight related to 1 one other, and prospects go between them.
This contains utilizing third occasion platforms for e-commerce. For instance, somebody views the product web page in your area they usually click on to provoke the fee course of, which occurs on a third-party area. For those who can add your pixel to the acquisition course of, it must be the identical one which’s used in your important web site. Consolidate that information relatively than splitting it up.
One other instance is my very own enterprise. I’ve each jonloomer.com and powerhittersclub.com, which is my membership web site. Each web sites are for a similar enterprise and sort of content material. Clients will circulate between them. I exploit the identical pixel.
However, I additionally personal some fully unrelated web sites. These web sites get completely different pixels.
Company State of affairs
There’s a situation for giant companies the place you may take into account two pixels. They’ve many web sites which are associated, however they might be run by completely different departments and even franchises.
You possibly can make the argument of getting one pixel for the company entity (which covers each associated web site) and one for every individually run web site or franchise. This might particularly be needed if each the company and particular person entities run adverts.
There’s additionally the matter of company crimson tape. Company might not wish to share their pixel or information with the franchises, so the separate pixel could also be required out of necessity.
For many instances, although, it is best to use one pixel for all associated web sites below a single enterprise.
